Influencer Marketing Manager – Creator Outreach

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Identify and source creators on Instagram and TikTok that align with the brand’s aesthetic, target audience, and marketing goals.

• Assess creators based on the quality of their content, engagement levels, audience relevance, and alignment with the brand.

• Perform outreach to creators and maintain a pipeline of potential influencer collaborations.

• Oversee influencer gifting campaigns and paid partnerships from the initial concept to final execution.

• Manage timelines, deliverables, approvals, product shipments, and content schedules for campaigns.

• Collaborate with Marketing, Creative, E-commerce, and Operations teams to ensure timely campaign launches.

• Handle multiple influencer campaigns at the same time.

• Take responsibility for influencer campaign budgets and monitor campaign expenditures.

• Track campaign ROI through engagement metrics, conversions, affiliate sales, revenue, and return on influencer investment.

• Act as the main point of contact for creators and foster long-term relationships.

• Negotiate collaboration terms within set guidelines.

• Monitor campaign performance, creator partnerships, budgets, deliverables, timelines, and results.

• Stay updated on influencer marketing trends, creator behaviors, competitor activities, and new partnership opportunities.

• Suggest creators, collaborations, campaign ideas, and opportunities for optimization.

⛳️ Requirements

• Minimum of 2 years experience in influencer marketing, creator partnerships, affiliate marketing, PR, or social media.

• Proven experience in managing influencer gifting and/or paid partnership campaigns.

• Experience in sourcing and recruiting creators on Instagram and TikTok.

• Ability to manage multiple influencer campaigns and partnerships concurrently.

• Preference for experience with fashion, beauty, lifestyle, or direct-to-consumer brands.

• Exceptional written communication and relationship-building skills.

• Strong organizational abilities and project management expertise.

• Capability to assess creators based on content quality, audience alignment, engagement, and brand suitability.

• Comprehensive understanding of the Instagram and TikTok creator ecosystems.

• Experience in managing influencer campaign budgets and evaluating engagement, conversions, affiliate sales, revenue, and ROI.

• Practical experience with influencer marketing platforms such as GRIN, Aspire, CreatorIQ, Upfluence, or similar tools.

• Proficiency in Google Workspace and comfort with AI-powered productivity tools.

• Familiarity with Shopify is considered advantageous.

• Must be available to work from 9:00 AM to 5:00 PM EST, aligned with U.S. business hours.

• Resume should be submitted in English and in PDF format.

• Completion of the application form and submission of a video showcasing skill sets is required.

🏝️ Benefits

• Remote work opportunity.

• Chance to take ownership of influencer marketing and creator outreach for a rapidly growing footwear and accessories brand.

• Engaging role with responsibilities related to influencer partnerships, campaigns, budgets, and performance evaluation.