Influencer Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Identify, assess, negotiate, and cultivate relationships with creators of all tiers, ranging from nano to macro.

• Develop influencer briefs, oversee campaign timelines and deliverables, and foster robust daily relationships with creators.

• Establish a consistent and ongoing supply of creator and user-generated content to support organic social, paid media, and lifecycle channels.

• Obtain usage rights, manage whitelisting and Spark Ads transitions, ensure compliance with FTC regulations and claims, and monitor performance through CPA and essential growth metrics.

• Collaborate with teams across Organic Social, Paid Media, Lifecycle, and Brand to enhance the impact of creator content across various channels.

⛳️ Requirements

• 4-6+ years of experience managing influencer or creator programs for a consumer brand, preferably in health, wellness, beauty, or CPG.

• Proven ability to establish and scale a creator program encompassing sourcing, contracting, briefing, and reporting, rather than merely managing an agency.

• Direct negotiation experience, covering rates, deliverables, exclusivity, and usage rights, with a comfort in managing budgets and contracts.

• In-depth understanding of the TikTok, Instagram, and YouTube creator ecosystems, their KPIs, and the elements that drive content performance on each platform.

• A proactive approach to creative ideation and execution from concept to launch.

• Capacity to analyze campaign data and translate it into clear recommendations, including CPA by creator and campaign.

• Familiarity with FTC disclosure requirements and the ability to operate effectively in a regulated environment where claims are closely examined.

• Experience with creator whitelisting, TikTok Spark Ads, usage rights, and scaling creator content through paid amplification.

• Expertise in utilizing influencer marketing platforms for creator sourcing, tracking, performance assessment, and payments.

• Exceptional communication and relationship-building abilities.

• Remote-first mindset with the capability to work efficiently across a distributed team; preference for candidates located within driving distance of Los Angeles, CA.

🏝️ Benefits

• Flexible time off plus 9 annual company holidays.

• Your birthday is a paid vacation day—celebrate your awesomeness!

• 100% company-paid base plan for Medical, Dental, and Vision Insurance for employees.

• 100% company-paid Life Insurance and Short-Term Disability Coverage.

• 3% employer contributions to 401(k) regardless of employee participation! (Free money)

• Matching charitable contributions up to $2,500 per year.

• $1,200 annual Work from Home (WFH) stipend.

• Employee Recognition and Rewards Program.

• Pet insurance.

• Employee product samples and discounts.

• Professional Development Fund.

• Free Calm App subscription.

• Pet insurance.