Influencer Marketing Lead – Marketing Producer, iGaming

This is a fully remote position, open to applicants in Europe.

📋 Description

• Design and implement the influencer marketing strategy for the company.

• Identify, source, and build partnerships with global influencers, content creators, streamers, celebrities, and brand ambassadors.

• Lead negotiations, manage contracts, and foster relationships with influencers and agencies.

• Oversee the complete lifecycle of influencer campaigns - from planning and execution to reporting and optimization.

• Evaluate campaign performance using key marketing and business metrics, offering actionable insights and recommendations.

• Expand successful campaigns across targeted markets.

• Collaborate with in-house designers and the legal team to ensure seamless campaign delivery and compliance.

• Manage external vendors and contractors as necessary.

⛳️ Requirements

• Demonstrated experience in the iGaming sector is crucial.

• Proven track record of independently launching and managing influencer marketing campaigns.

• Strong network and experience collaborating with international influencers, creators, streamers, or celebrities.

• Capability to develop strategy and execute campaigns hands-on.

• Strong analytical mindset with experience in measuring campaign performance and return on investment (ROI).

• Excellent negotiation skills and stakeholder management abilities.

• Proficiency in Russian is required for internal communication.

• Professional English is necessary for interactions with international partners and influencers.

🏝️ Benefits

• Health insurance

• Flexible work arrangements