Influencer Marketing Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of Aftershoot's worldwide influencer and creator marketing strategy, primarily focusing on the US market.

• Manage and allocate the annual budget for creators, justify spending choices, phase out ineffective investments, and boost funding for successful initiatives.

• Establish and nurture partnerships with creators across platforms like YouTube, Instagram, and TikTok.

• Develop ongoing partnerships, ambassador frameworks, and lasting relationships with creators.

• Create measurement systems for attribution and incrementality, including cost per trial and paid conversions attributed to creators.

• Negotiate terms such as rates, deliverables, exclusivity, usage rights, and whitelisting agreements.

• Provide briefings to creators, manage project timelines, and ensure timely content delivery.

• Recruit, manage, and mentor 2–3 Influencer Marketing Executives.

• Collaborate with teams in Growth, Content, Product Marketing, and Design.

• Organize and execute creator-related activities for Black Friday and significant product launches.

• Investigate opportunities for affiliate marketing, community engagement, events, and podcast partnerships.

⛳️ Requirements

• 5–8 years of experience in influencer, creator, or partnerships marketing, either at an agency or in-house.

• Minimum of 2 years in a strategic role rather than solely executing campaigns.

• Proven experience managing a substantial creator budget and articulating spending and returns effectively.

• Experience collaborating with US or international creators.

• Ability to work comfortably across different time zones.

• Exceptional spoken and written English skills.

• Strong instincts for negotiation.

• Proficient in analyzing campaign performance and return on investment.

• Familiarity with creator tools and affiliate platforms such as GRIN, CreatorIQ, Modash, Upfluence, Aspire, Impact.com, or PartnerStack.

• A proactive mindset with a focus on testing and optimizing live campaigns.

🏝️ Benefits

• Complete ownership of a function from day one, with a seven-figure budget and no existing playbook to follow.

• Direct access to leadership with substantial influence over Aftershoot's growth trajectory.

• A global creator community in a field that people are truly passionate about.

• The opportunity to build a team as the program expands.