Content Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Conduct research and strategize content that captivates target audiences, securing links, mentions, and co-citations from reputable sources.

• Recognize trends, audience preferences, and publishing opportunities in the fields of education, test preparation, and career licensure.

• Formulate content strategies that enhance brand visibility and align content with recognized experts, institutions, and publications.

• Oversee the complete content production workflow, which includes sourcing subject matter experts, writers, and reviewers, while ensuring quality and meeting deadlines.

• Compose and refine articles, reports, resource guides, and other outreach-oriented content materials.

• Collaborate with outreach teams and utilize data insights along with AI tools to generate newsworthy content that fosters publisher engagement and placements.

• Employ AI tools on a daily basis to expedite research, trend identification, idea generation, drafting, and quality assurance.

⛳️ Requirements

• A minimum of 3–5 years of experience in creating marketing content focused on link building and/or digital PR-style link acquisition.

• Exceptional written and verbal communication skills in English.

• Previous experience working in a remote environment.

• Extensive knowledge of the US education system and media landscape.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options